Mack Reed is an information architect and technology strategist with a deep, multidisciplinary track record.

As a staff writer and columnist at the Los Angeles Times, Reed wrote page-one stories that broke new ground and won honors from organizations such as the California Bar Association.

As a content manager for Cox Interactive Media, he helped build, design, launch and manage large, complex urban portal sites for Los Angeles and Orange County; He consulted in other CIM studios on content strategy; and he oversaw partnerships with the Mighty Ducks and Anaheim Angels for their websites.

As communications manager for the National Science Foundation's Digital Government program, he scratch-built the communications strategy and Web site, and has helped pull disparate factions of IT scientists and government folk into a cohesive research community.

Reed founded the Los Angeles-based public-access newsblog LAVoice.org, winner of two successive Best Weblog awards from the Los Angeles Press Club.

He also managed city captains of the global Metblogs.com network, including blogging.la, Metblogs: London, Metblogs: Tokyo and Metblogs: Karachi.

He recently finished four years as information architect and innovations director for speakTECH's interactive agency, where he developed user experience and social strategy for clients including AAA, Boeing, Dell, Grubb-Ellis, Fox Sports Networks, Intel, Koch Industries, MySpace, UCSB and USAA. (Portfolio)

When not building online community and content strategy, Reed spends a ridiculous amount of time participating in the Burning Man community and mucking about with bicycles.

He lives in Los Angeles with his wife and two young children.

He built XyloVan by hand.